We Must Retain Nigerian DSTV Operators in Sierra Leone

On Thursday, December 12, 2024, the Sierra Leone Parliament in a public notice summoned Nigerian DSTV operators to a public hearing to address growing concerns about the disparity in subscription costs and market competition.
The said notice has already affected subscribers since the full rationale for the summoning is yet to be known.

Before the introduction of Nigerian DStv in Sierra Leone, Adonis Aboud and his locally based DStv company, has enjoyed a decade-long monopoly in the industry. But since the introduction of the Nigerian DSTv operators, Sierra Leoneans now have the choice to choose between the various platforms based on quality and affordability, thereby promoting the nation’s digital drive.

In as much as we believe in the power of the Parliament of Sierra Leone, we believe the very Parliament also has the responsibility to protect the interest of Sierra Leoneans over any would-be potential to monopolize any sector.

Nigerian DSTV operators have become a household name in Sierra Leone due to their affordable subscription packages, which cater to the financial realities of the average Sierra Leonean. Operated by local agents affiliated with the Nigerian DSTV distributor, these operators have capitalized on economies of scale and cost-efficient strategies in Nigeria, allowing them to offer subscription rates significantly lower than other service providers.

Moreover, they have established a robust network in Sierra Leone, providing a diverse range of television content that appeals to the public.

Nigerian DSTV operators have played a pivotal role in addressing youth unemployment in Sierra Leone, an issue of national concern. Thousands of young Sierra Leoneans are directly or indirectly employed through their operations. Eliminating these operators would not only deprive these youths of their income but also exacerbate the unemployment crisis, potentially leading to social unrest.

From installation technicians to customer service representatives, many young people in Sierra Leone now live a decent life. Their operations have also spurred ancillary businesses, such as small-scale sales of decoders and maintenance services, creating a multiplier effect on the local economy.

One of the primary reasons for the popularity of Nigerian DSTV operators is their affordability. In a country where the average citizen struggles with daily living costs, access to affordable entertainment is crucial. Nigerian operators offer packages that are accessible to a broader segment of the population, enabling even low-income families to enjoy quality television content via android phone.

Agents of the Nigeria DStv are registered businesses in Sierra Leone which makes them tax compliance, therefore it is laughable for them to be accused of tax evasion.

If Nigerian DSTV operators are forced out of the market, Sierra Leoneans may face a sharp increase in subscription fees, limiting access to entertainment for many households at a time when the world is moving with technology. This move could deepen the digital divide and disproportionately affect low-income communities, leaving many without affordable access to global news, education, and entertainment.

The presence of Nigerian DSTV operators has fostered healthy competition, driving down costs and improving service quality.
Competition benefits consumers by ensuring they have access to diverse offerings at competitive prices. Eliminating Nigerian operators would create a monopoly or oligopoly accountability.

Parliament has the responsibility to prioritize the welfare of Sierra Leoneans when making decisions on this matter. While supporting local businesses is important, it should not come at the expense of consumer affordability, employment, and fair competition. Any decision to remove Nigerian operators must be carefully weighed against its potential impact on the public.

Instead of banning Nigerian operators, Parliament could explore regulatory measures to ensure fair competition. Policies such as licensing requirements, and tax adjustments. The interests of Sierra Leonean citizens must remain central in this debate. Retaining Nigerian DSTV operators is not just about affordability; it is about protecting livelihoods, fostering competition, and ensuring that consumers have access to quality services. Parliament should resist pressures from local operators seeking to monopolize the market and instead focus on creating an environment that benefits all stakeholders.

In light of these considerations, it is imperative that Parliament makes a decision that prioritizes the interests of Sierra Leoneans. Retaining Nigerian DSTV operators while introducing regulatory measures to level the playing field is a pragmatic approach that balances affordability, employment, and economic growth. Sierra Leone must embrace competition and regional collaboration to ensure a brighter future for its citizens.

News 24